According to the price lists on the company’s website, Tesla made a discount of $3,000 in Model Y prices and $2,000 in Model 3 prices in its largest market, the USA.
The price of Model Y’s long-range vehicles was reduced to $49,990, while the price of Model Y’s “performance” vehicles was reduced to $53,990.
It also reduced the prices of Model 3 “rear-wheel drive” vehicles to $39,990.
In the US, consumers can benefit from clean vehicle tax deductions of up to $7,500 on new electric vehicle purchases.
Tesla, one of the most profitable automakers, had cut prices in the USA in order to increase its sales in January, March and April. Thus, compared to the beginning of 2023, the price of Model 3 decreased by 11 percent and the price of Model Y by 20 percent.
Tesla triggered a price-cutting race earlier this year in China, the world’s largest electric vehicle market.
Tesla CEO Elon Musk said on March 1 Investor Day that even small changes in price have a huge impact on demand.
Tesla had expanded its global discount campaign, which it launched in China in January, by reducing the prices of its electric vehicles again in Europe and Asia. The company made a discount of 4.5 percent to 9.8 percent on Model 3 and Model Y vehicle prices in Germany.
Headquartered in the USA, Tesla delivered 422,875 vehicles worldwide in the first quarter. Despite a 40 percent increase last year due to logistical problems and slowing demand in vehicle deliveries, the company’s sales were below the 50 percent increase target.
Tesla will announce the first quarter results of this year today.
Analysts expect Tesla’s first-quarter revenue to reach $23.29 billion, up 24.2 percent from the same quarter last year.
On the other hand, Germany’s famous automobile expert Prof. Dr. Ferdinand Dudenhöffer, in his assessment on the subject, said, “Tesla is accelerating the price war. Because Tesla can afford to make it very difficult for other automakers with good prices.” had used the words.